Digital-First Strategies to Maximize Capacity, Access, & Loyalty in Primary & Urgent Care

Overview

The nation is facing a critical provider shortage—83% of counties are experiencing a primary care provider shortage, according to the Health Resources & Services Administration. Over the past decade, urgent care providers have expanded to meet this demand, but the on-demand model remains a challenge due to the delicate balance between demand and clinical supply, leading to long wait times during peak seasons. At the same time, the rising demand for digital healthcare tools, driven by patient expectations and a shift toward consumerism, has led to an increase in direct-to-consumer (D2C) competitors. This has contributed to care fragmentation, disrupted referral flows, and decreased overall population health.

This webinar will explore today’s healthcare challenges and how a digital-first approach can expand access, create capacity, and reduce provider burnout.

Learning Objectives

• Explore tech-enabled workflows that streamline processes, unify care experiences, and enable faster response to common on-demand requests.
• Adopt strategies for offloading call volume and in-basket messages to revenue-generating visits.
• Learn how leading provider organizations are treating common concerns in as little as 89 seconds.
• Hear patient stories about the value of convenience and digital solutions that earn a net promoter score of 80.
• Dive into the data behind successful digital-first care models, including insights from a Mayo Clinic & Baylor Scott & White study on the efficacy of asynchronous care versus face-to-face visits.

Featured Speakers

• Aniq Rahman, CEO and Founder – Fabric
• Camille Bradley, MD, Family Medicine Physician, Medical Director Virtual Health – Baylor Scott & White
• Scott Patch, MD, Chief Innovation Officer and Family Medicine Physician – InterMed

Sponsored by Fabric