An Interview with Michelle Segar, PhD, MPH, MS, Behavioral Sustainability Scientist

Recently our new ATA President Dr. Joe Kvedar, sat down with Michelle Segar, PhD, MPH, MS one of our keynote speakers for ATA2020. Michelle a behavioral sustainability scientist and author, and is the Director University of Michigan’s Sport, Health and Activity Research and Policy Center, and dedicated her whole life to creating positive behavioral changes in people.

Dr. Kvedar leads her in a great conversation about the science of motivation, how she as translated that science into sustainable behavior change, and her feeling that we should “rebrand health as well-being”.