Zipnosis Releases New Study on Financial Impact of Virtual Care Patient Acquisition Strategy for Health Systems

Abstract: Health systems are increasingly using virtual care technology to meet patient demand for convenience and as part of a patient acquisition strategy. Historically, there has been limited evidence measuring the impact of virtual care on health system patient acquisition and the incremental revenue associated with these new patients. In this paper, we analyze the efficacy of virtual care as a patient acquisition vehicle for a leading health system customer of Zipnosis and Carrot Health. We used health system-collected data to track care received by a cohort of 974 virtual care users new to the health system, with new patients defined by the health system as those not having received care within the previous 24 months. Of this population, approximately 25% converted to a health system patient by receiving in-person care within 12 months of their virtual visit, resulting in an average annual revenue increase of close to $3,000 per converted patient.