Harley Ross holds a cross-functional strategic role working with the executive leadership team to oversee XiFin’s efforts associated with a go-to-market strategy for new and existing markets as well as strategic product integration initiatives. Harley will build on XiFin’s forward-thinking approach to healthcare IT solutions to gain traction for additional business development and expansion opportunities and brings more than 20 years of experience with a varied background in sales, marketing, operations, and product development. Harley was previously EVP/Chief Revenue Officer at Quadax, leading sales strategy for the company’s revenue cycle services division. Harley has a proven track record on several complex projects and service offerings to help create custom solutions for HCPs and is passionate about how technology and data can drive better patient outcomes as we continue to see the healthcare delivery and reimbursement market trends drive us into a new paradigm, especially post-COVID.